My Underpants RULE!

Rated 5.00 out of 5 based on 10 customer ratings
(11 customer reviews)


The FUN, EASY Body Boundaries Book

(with no dark stuff)!

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For everyday parents, carers and educators, this book empowers children to understand “What’s under my pants belongs ONLY to ME!”  Bright, lively, fun and engaging, it gently and effectively teaches children their Underpants RULE!

“Like the Dr Seuss of Keeping Kids SAFE!

International Best Seller used by everyday parents and Top Agencies alike. 

My Underpants RULE! empowers without needing to go into the darkness of this tricky topic through rhyming language, colourful illustrations, a super-hero theme and child-friendly humour. LOVED by kids and EASY for parents/carers and educators, it engages and effectively teaches “What’s under my PANTS belongs ONLY to ME!”. Clearly defining appropriate and inappropriate behaviour when it comes to private parts, reinforced by games and scenarios, it also gently teaches what to do should anything happen and the need to speak to a SAFE adult.

Like a nursery rhyme, reading this book with your child will ensure the lessons stay with them for life.

Recommended for boys and girls ages 3 to 8 years.

26 pages

“A fun book that deals with a very serious subject in a child friendly way. Every parent and teacher of young children should have this book and read it time and time again.” Barbara Nugent, Education Consultant, NSPCC




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Products will normally be despatched within 2-3days and delivery times range from 3 to 20 working days (depending on which country you reside in).

If you require this product sooner, please contact us via our email.


We want our customers to be really happy with their purchases. For any reason you are not happy, please contact us . We are here to help!

Returns Policy

Our policy lasts 30 days. If 30 days have gone by since your purchase, unfortunately we can’t offer you a refund or exchange.
To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.

Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the approval or rejection of your refund.
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Only regular priced items may be refunded, unfortunately sale items cannot be refunded.

We only replace items if they are defective or damaged. If you need to exchange it for the same item, send us an email at and send your item to: P.O. Box 1082, Newport NSW Australia 2106. Kids Rule Publishing is located in Newport, 2106, NSW, Australia.

If the item was marked as a gift when purchased and shipped directly to you, you’ll receive a gift credit for the value of your return. Once the returned item is received, a gift certificate will be mailed to you.

If the item wasn’t marked as a gift when purchased, or the gift giver had the order shipped to themselves to give to you later, we will send a refund to the gift giver and he will find out about your return.

To return your product, you should mail your product to: PO Box 1082, Newport NSW Australia 2106.

You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.

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11 reviews for My Underpants RULE!

  1. Michele

    Great, read it to my granddaughters ages 4 to 7 they were all engaged with the book we had fun reading it but then when I asked them some questions they all responded with appropriate answers. I purchased 2 books so each family could have one in their home. Highly recommended this book.

  2. Rated 5 out of 5

    Amanda H

    A great way to explain a sensitive situation to kids.

  3. Rated 5 out of 5

    Penny Fischbach

    We have used this book in a Keeping Ourselves Safe programme. It covers all the issues that children need to know to keep themselves safe. It is written in a simple and entertaining way. Fantastic book. Thanks

  4. Rated 5 out of 5

    Lynda Bowden Bowen

    Well done, awesome book. I hope this book will not only teach children about keeping themselves safe, it will also give them the courage to speak to someone. I know adults who were horribly abused as children but were too scared to tell someone, that is so sad. Lynda Bowden Bowen – Facebook 9 April 2018

  5. Rated 5 out of 5


    Ours arrived today and my daughter and have just read together. A fantastic ice breaker for parents who are unsure how to approach this topic.This book should be available at schools as well. Facebook Nov 2017

  6. Rated 5 out of 5

    Mrs L.V. Herbert

    Five Stars – Brilliant!

  7. Rated 5 out of 5

    Debbie McNamara

    Five Stars -The grandsons love it

  8. Rated 5 out of 5

    Christine I. on

    Brilliant book. Not only does it prepare children to be able to know what is acceptable from others but also what is acceptable from them. This has helped my little boy who kept showing everyone his parts! And he loves shouting the rhyme “what’s under my pants belong only to me, and nobody else can touch look or see!”

    It also explains under which circumstances this rule might not be applicable and gets them to think through a situation to see if it is okay or not.

  9. Rated 5 out of 5

    Lindsay Johnson

    I loved this book – it’s the Dr. Seuss of keeping kids safe! It is easy to read and the drawings are clear and colourful. It is a great tool in order to have a conversation about a hard to talk about subject. I read the book to my grandson and he was engaged and receptive. Every parent would find this book useful.

  10. Rated 5 out of 5

    Barbara Nugent, Educational Consultant – NSPCC

    A fun book that deals with a very serious subject in a child friendly way. Every parent and teacher of young children should have this book and read it time and time again.

  11. Rated 5 out of 5

    Kindle customer Amazon

    Appealing and gets the message across

    The book is appealing to kids with its bright colours, and super hero boys and girls. The no touching/looking under your pants rule is given out sensitively through rhyme to ensure children are not afraid of what is being said to them. This book needs to be read on a regular basis for children to fully understand the message and not be afraid to say no. As adults we teach children to be good and do as they are told so when it comes to teaching a child to say no to an adult they need to practice in a fun way that there are times when this is ok.

    Having worked with under 8’s for many years and gone through this subject with them I know that the area around saying no to an adult is the bit they find a little daunting so with the help of this book, role play and regular reading it will be one step towards keeping children safer.

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